01356nam a2200241Ia 4500 TVU_22464 210423s9999 xx 000 0 und d 1118566122 9781118566121 eng 658.8342 H7588 Holtzclaw, Eric V. Laddering unlocking the potential of consumer behavior Eric V. Holtzclaw xvi, 208 p. ill. 24 cm Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you Consumer behavior Eric V. Holtzclaw Trung tâm Học liệu Trường Đại học Trà Vinh