01161nam a2200265Ia 4500 TVU_22473 210423s9999 xx 000 0 und d 1118451023 9781118451021 eng 658.472 U561 Underwood, Jim Competitive intelligence for dummies by James D. Underwood Hoboken, N.J.,Chichester Wiley,John Wiley [distributor] 2013 xiv, 362 p. ill. 24 cm Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. "Competitive Intelligence For Dummies" introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process Business intelligence; Business by James D. Underwood Trung tâm Học liệu Trường Đại học Trà Vinh