01500nam a2200277Ia 4500 TVU_22475 210423s9999 xx 000 0 und d 1118484207 9781118484203 eng 658.4012 M249 Malham, Howell Jr. I have a strategy (no you don't) the illustrated guide to strategy written and illustrated by Howell J. Mallham ; foreword by Jeff Leitner San Francisco Jossey-Bass xvi, 215 p. ill. 19 cm Includes bibliographical references (p. 213-214) A smart and witty take on strategy ...an essential business topic Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines "strategy" the same way. But they don't. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked Strategic planning written and illustrated by Howell J. Mallham; foreword by Jeff Leitner Trung tâm Học liệu Trường Đại học Trà Vinh