http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
revolutionizing customer engagement through continuous digital innovation
Is your company prepared for the Gen D future, or is it headingtoward life support? A lot of companies across the globe are goingto die over the next few years, not because of macroeconomicstress, but because there is an emerging generation that isradically changing the rules of customer engagement. In BuildFor Change, Pegasystems CEO Alan Trefler shows exactly whatcompanies can do to turn the coming "customerpocalypse" into one ofthe biggest business opportunities of the decade. The newestgeneration of consumers is turning customer relationship managementon its head. Build For Change highlights the revolutionarychanges to business, marketing, and technology practices that areneeded to survive and thrive in these unforgiving times
Includes bibliographical references (pages 161-166) and index
Relationship marketing; Customer relations; Internet marketing