rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Build for change
  title info:
    sub title: revolutionizing customer engagement through continuous digital innovation
  title info: title
  name:
    name part: Trefler, Alan
    role:
      role term: creator
  name:
    name part: Alan Trefler
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Hoboken, New Jersey
    publisher: Wiley
    date issued: 2014
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xiii, 175 p.
    extent: ill.
    extent: 24 cm
  abstract: Is your company prepared for the Gen D future, or is it headingtoward life support? A lot of companies across the globe are goingto die over the next few years, not because of macroeconomicstress, but because there is an emerging generation that isradically changing the rules of customer engagement. In BuildFor Change, Pegasystems CEO Alan Trefler shows exactly whatcompanies can do to turn the coming "customerpocalypse" into one ofthe biggest business opportunities of the decade. The newestgeneration of consumers is turning customer relationship managementon its head. Build For Change highlights the revolutionarychanges to business, marketing, and technology practices that areneeded to survive and thrive in these unforgiving times
  note: Alan Trefler
  note: Includes bibliographical references (pages 161-166) and index
  subject:
    topic: Relationship marketing; Customer relations; Internet marketing
  classification: 658.812
  classification: T786
  identifier: 1118930266
  identifier: 9781118930267
  record info:
    record creation date: 210423
    record identifier: TVU_26952