Kim, W. C., & W. Chan Kim; Renée Mauborgne. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Boston, Massachusetts: Harvard Business Review Press.
Stile di citazione ChicagoKim, W. Chan, e W. Chan Kim; Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Massachusetts: Harvard Business Review Press, 2015.
Citazione MLAKim, W. Chan, e W. Chan Kim; Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Massachusetts: Harvard Business Review Press, 2015.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.