Kim, W. C., & W. Chan Kim; Renée Mauborgne. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Boston, Massachusetts: Harvard Business Review Press.
Čikaški stil citiranjaKim, W. Chan, i W. Chan Kim; Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Massachusetts: Harvard Business Review Press, 2015.
MLA način citiranjaKim, W. Chan, i W. Chan Kim; Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Massachusetts: Harvard Business Review Press, 2015.
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