Lafley, A. G., & A.G. Lafley and Roger L. Martin. (2013). Playing to win: How strategy really works. Boston, Massachusetts: Harvard Business Review Press.
Citação norma ChicagoLafley, A. G., e A.G. Lafley and Roger L. Martin. Playing to Win: How Strategy Really Works. Boston, Massachusetts: Harvard Business Review Press, 2013.
Citação norma MLALafley, A. G., e A.G. Lafley and Roger L. Martin. Playing to Win: How Strategy Really Works. Boston, Massachusetts: Harvard Business Review Press, 2013.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.