01284nam a2200265Ia 4500 TVU_27618 210423s9999 xx 000 0 und d 0077729021 9780077729028 eng 658.8 G841 Grewal, Dhruv Marketing Dhruv Grewal, Michael Levy New York, NY McGraw-Hill Education 2016 li, 679 p. ill. 28 cm Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging Marketing Dhruv Grewal; Michael Levy Trung tâm Học liệu Trường Đại học Trà Vinh