rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing
  title info: title
  name:
    name part: Grewal, Dhruv
    role:
      role term: creator
  name:
    name part: Dhruv Grewal; Michael Levy
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: New York, NY
    publisher: McGraw-Hill Education
    date issued: 2016
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: li, 679 p.
    extent: ill.
    extent: 28 cm
  abstract: Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging
  note: Dhruv Grewal, Michael Levy
  subject:
    topic: Marketing
  classification: 658.8
  classification: G841
  identifier: 0077729021
  identifier: 9780077729028
  record info:
    record creation date: 210423
    record identifier: TVU_27618