01307nam a2200277Ia 4500 TVU_29281 210423s9999 xx 000 0 und d 1118954777 9781118954775 eng 658.812 P945 Price, Bill Your customer rules! delivering the Me2B experiences that today's customers demand Bill Price, David Jaffe San Francisco, CA Jossey-Bass, A Wiley Brand 2015 xii, 251 p. 24 cm Includes bibliographical references and index Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips—and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want is an essential business strategy and in many industries, the key to business success Customer relations; Customer services; Consumer satisfaction Bill Price; David Jaffe Trung tâm Học liệu Trường Đại học Trà Vinh