rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Brand admiration
  title info:
    sub title: building a business people love
  title info: title
  name:
    name part: Park, C. Whan
    role:
      role term: creator
  name:
    name part: C. Whan Park; Deborah J. MacInnis; Andreas B. Eisengerich; Foreword by Allen Weiss
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Hoboken, New Jersey
    publisher: Wiley
    date issued: 2016
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xxii, 261 p.
    extent: 22 cm
  abstract: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth
  note: C. Whan Park, Deborah J. MacInnis, Andreas B. Eisengerich ; Foreword by Allen Weiss
  note: Includes bibliographical references and index
  subject:
    topic: Branding (Marketing); Strategic planning; Decision making
  classification: 658.827
  classification: P235
  identifier: 1119308062
  identifier: 9781119308065
  record info:
    record creation date: 210423
    record identifier: TVU_29564