Wind, Y., & Yoram Wind; Catharine Findiesen Hays; and The Wharton Future of Advertising Innovation Network. (2016). Beyond advertising: Creating value through all customer touchpoints. Hoboken, New Jersey: Wiley.
Chicago ZitierstilWind, Yoram, und Yoram Wind; Catharine Findiesen Hays; and The Wharton Future of Advertising Innovation Network. Beyond Advertising: Creating Value Through All Customer Touchpoints. Hoboken, New Jersey: Wiley, 2016.
MLA ZitierstilWind, Yoram, und Yoram Wind; Catharine Findiesen Hays; and The Wharton Future of Advertising Innovation Network. Beyond Advertising: Creating Value Through All Customer Touchpoints. Hoboken, New Jersey: Wiley, 2016.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.