Wind, Y., & Yoram Wind; Catharine Findiesen Hays; and The Wharton Future of Advertising Innovation Network. (2016). Beyond advertising: Creating value through all customer touchpoints. Hoboken, New Jersey: Wiley.
Citación estilo ChicagoWind, Yoram, y Yoram Wind; Catharine Findiesen Hays; and The Wharton Future of Advertising Innovation Network. Beyond Advertising: Creating Value Through All Customer Touchpoints. Hoboken, New Jersey: Wiley, 2016.
Cita MLAWind, Yoram, y Yoram Wind; Catharine Findiesen Hays; and The Wharton Future of Advertising Innovation Network. Beyond Advertising: Creating Value Through All Customer Touchpoints. Hoboken, New Jersey: Wiley, 2016.
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