Wind, Y., & Yoram Wind; Catharine Findiesen Hays; and The Wharton Future of Advertising Innovation Network. (2016). Beyond advertising: Creating value through all customer touchpoints. Hoboken, New Jersey: Wiley.
Trích dẫn kiểu ChicagoWind, Yoram, và Yoram Wind; Catharine Findiesen Hays; and The Wharton Future of Advertising Innovation Network. Beyond Advertising: Creating Value Through All Customer Touchpoints. Hoboken, New Jersey: Wiley, 2016.
MLA citiranjeWind, Yoram, và Yoram Wind; Catharine Findiesen Hays; and The Wharton Future of Advertising Innovation Network. Beyond Advertising: Creating Value Through All Customer Touchpoints. Hoboken, New Jersey: Wiley, 2016.
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