01224nam a2200277Ia 4500 TVU_29570 210423s9999 xx 000 0 und d 1119074223 9781119074229 eng 659.1 W763 Wind, Yoram Beyond advertising Creating value through all customer touchpoints Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network Hoboken, New Jersey Wiley 2016 xxiv, 261 p. 24 cm Includes bibliographical references (pages 223-236) and index Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities Advertising; Communication in marketing; Customer relations Yoram Wind; Catharine Findiesen Hays; and The Wharton Future of Advertising Innovation Network Trung tâm Học liệu Trường Đại học Trà Vinh