rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
  title info:
    sub title: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
  title info: title
  name:
    name part: Dempster, Craig
    role:
      role term: creator
  name:
    name part: Craig Dempster and John Lee
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Hoboken, New Jersey
    publisher: John Wiley & Sons, Inc.
    date issued: 2015
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xii, 228 p.
    extent: ill.
    extent: 23 cm
  abstract: The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities
  note: Craig Dempster and John Lee
  subject:
    topic: Internet marketing; Internet advertising; Relationship marketing; Customer relations
  classification: 658.872
  classification: D389
  identifier: 1119059720
  identifier: 9781119059721
  record info:
    record creation date: 210423
    record identifier: TVU_30089