01499nam a2200277Ia 4500 TVU_30104 210423s9999 xx 000 0 und d 111872464X 9781118724644 eng 658.4013 S932 Stubbs, Evan Big data, big innovation enabling competitive differentiation through business analytics Evan Stubbs Hoboken, New Jersey Wiley 2014 xvii, 232 p. ill. 24 cm Ignoring the big data hype and diving right into the value proposition, Big Data, Big Innovation takes a long, hard look at making sure that businesses don't stray off course when chasing innovation. It focuses on real-world goals, strategies that will help meet those goals, and a locked-down adherence to seeking value at all times. It provides the requisite knowledge for visionary leaders to create real change by cultivating the right culture, making sure technology becomes an enabler rather than an inhibitor, putting together and retaining the right teams, defining the corporate vision for evolutionary and revolutionary uses of data analytics, and seizing opportunities that can put businesses on the fast track to innovation and success Business planning; Strategic planning; Big data; Decision making Evan Stubbs Trung tâm Học liệu Trường Đại học Trà Vinh