rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Aligning strategy and sales
  title info:
    sub title: the choices, systems, and behaviors that drive effective selling
  title info: title
  name:
    name part: Cespedes, Frank V.
    role:
      role term: creator
  name:
    name part: Frank V. Cespedes
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Boston, Massachusetts
    publisher: Harvard Business Review Press
    date issued: 2014
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: x, 313 p.
    extent: ill.
    extent: 24 cm
  abstract: In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution
  note: Frank V. Cespedes
  note: Includes bibliographical references
  subject:
    topic: Sales management; Selling; Strategic planning
  classification: 658.8101
  classification: C422
  identifier: 1422196054
  identifier: 9781422196052
  record info:
    record creation date: 210423
    record identifier: TVU_31333