01285nam a2200289Ia 4500 TVU_32473 210423s9999 xx 000 0 und d 1119120845 9781119120841 eng 658.4012 G761 Grant, Robert M. Contemporary strategy analysis text and cases Robert M. Grant Chichester, West Sussex, United Kingdom Wiley 2016 xvi, 758 p. ill. 24 cm Includes bibliographical references and index The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students Strategic planning Robert M. Grant Trung tâm Học liệu Trường Đại học Trà Vinh