01238nam a2200265Ia 4500 TVU_32548 210423s9999 xx 000 0 und d 1292092483 9781292092485 eng 658.8 K87 Kotler, Philip Principles of marketing Philip Kotler, Gary Armstrong Boston Pearson 2015 xxiv, 708 p. 29 cm Includes bibliographical references and index In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework Marketing Philip Kotler; Gary Armstrong Trung tâm Học liệu Trường Đại học Trà Vinh