01394nam a2200277Ia 4500 TVU_32967 210423s9999 xx 000 0 und d 1633691683 9781633691681 eng 658.4063 R649 Robertson, David C. The a third way to innovate for market success David Robertson, Kent Lineback Boston, Massachusetts Harvard Business Review Press 2017 xiii, 236 p. 25 cm Includes bibliographical references (pages 211-222) and index Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage Technological innovations; New products; Management David Robertson; Kent Lineback Trung tâm Học liệu Trường Đại học Trà Vinh