01527nam a2200265Ia 4500 TVU_6681 210423s9999 xx 000 0 und d 0618427597 9780618427598 eng 657 R331 Parthasarthy, Raghavan Fundamentals of strategic management Raghavan Parthasarthy Boston, MA Houghton Mifflin Company 2007 278 p. ill. 28 cm Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to strategic management and incorporates material from practitioner sources such as Harvard Business Review and Business Week. The author poses a central question--"What makes a business successful?"--to form the basis of discussion for each chapter. One chapter is devoted entirely to corporate governance and social responsibility; coverage of these timely issues is also integrated throughout the program. Boxed examples, end-of-chapter continuing cases, and diagrams and models enhance students' understanding of management concepts. Strategic planning.; Planificación estratégica. Raghavan Parthasarthy Trung tâm Học liệu Trường Đại học Trà Vinh