01618nam a2200265Ia 4500 TVU_7446 210423s9999 xx 000 0 und d 0324322283 9780324322286 eng 330 M466 McEachern, William A. Economics a Contemporary Introduction William A. McEachern Mason, Ohio Thomson/South-Western 2006 766 p. ill. 26 cm This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making them less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal Economics William A. McEachern Trung tâm Học liệu Trường Đại học Trà Vinh