01317nam a2200265Ia 4500 TVU_7799 210423s9999 xx 000 0 und d 534619029 eng 303.342 L318 Larson, Charles U. Persuasion reception and responsibility Charles U. Larson Belmont, CA Wadsworth Pub. 2004 404 p. ill. 24 cm PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose--the development of critical consumers of all forms of persuasion Persuasion (Psychology); Propaganda; Mass media Charles U. Larson Trung tâm Học liệu Trường Đại học Trà Vinh