Perreault, W. D., & William D. Perreault; E. Jerome McCarthy. Essentials of Marketing: A global-managerial approach. Boston, Mass: McGraw-Hill/Irwin.
Style de citation ChicagoPerreault, William D., et William D. Perreault; E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. Boston, Mass: McGraw-Hill/Irwin.
Style de citation MLAPerreault, William D., et William D. Perreault; E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. Boston, Mass: McGraw-Hill/Irwin.
Attention : ces citations peuvent ne pas être correctes à 100%.