Perreault, W. D., & William D. Perreault; E. Jerome McCarthy. Essentials of Marketing: A global-managerial approach. Boston, Mass: McGraw-Hill/Irwin.

Perreault, William D., و William D. Perreault; E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. Boston, Mass: McGraw-Hill/Irwin.

Perreault, William D., و William D. Perreault; E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. Boston, Mass: McGraw-Hill/Irwin.