00935nam a2200277Ia 4500 TVU_9212 210423s9999 xx 000 0 und d 0072935898 9780072935899 eng 658.8 P455 Perreault, William D. Essentials of Marketing A global-managerial approach William D. Perreault, E. Jerome McCarthy Boston, Mass McGraw-Hill/Irwin xl, 638 p. col. ill. 28 cm Includes bibliographical references and indexes A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down Marketing William D. Perreault; E. Jerome McCarthy Trung tâm Học liệu Trường Đại học Trà Vinh