rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Relationship selling
  title info:
    sub title: Mark W. Johnston, Greg W. Marshall
  name:
    name part: Johnston, Mark W.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Boston
    publisher: McGraw-Hill/Irwin
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xxvii, 446 p.
    extent: col. ill.
    extent: 26 cm
  abstract: As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
  note: Includes bibliographical references and indexes
  subject:
    topic: Customer relations; Relationship marketing; Selling
  classification: 658.85
  classification: J72
  identifier: 0073529818
  identifier: 9780073529813
  record info:
    record creation date: 210423
    record identifier: TVU_9573