rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Business research methods
  title info: title
  name:
    name part: Cooper, Donald R.
    role:
      role term: creator
  name:
    name part: Donald R. Cooper; Pamela S. Schindler
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Boston, MA
    publisher: McGraw-Hill/Irvin
    date issued: 2006
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: 744 p.
    extent: ill.
    extent: 29 cm
  abstract: Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
  note: Donald R. Cooper, Pamela S. Schindler
  subject:
    topic: Industrial management
  classification: 658.0072
  classification: C776
  identifier: 0073214876
  identifier: 9780073214870
  record info:
    record creation date: 210423
    record identifier: TVU_9583