rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Services marketing
  title info:
    sub title: integrating customer focus across the firm
  title info: title
  name:
    name part: Zeithaml, Valarie A.
    role:
      role term: creator
  name:
    name part: Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Boston
    publisher: McGraw-Hill/Irwin
    date issued: 2006
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xxvii, 708 p.
    extent: ill.
    extent: 27 cm
  abstract: Provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy and the managerial content, in the rest of the text, is framed by the GAPS model
  note: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
  note: Included index
  subject:
    topic: Customer services; Marketing; Service industries
  classification: 658.8
  classification: Z48
  identifier: 0072961945
  identifier: 9780072961942
  record info:
    record creation date: 210423
    record identifier: TVU_9600