Donald R. Cooper, & Donald R. Cooper; Pamela S. Schindler. (2006). Marketing research. New York: McGraw-Hill/Irwin.
Chicago Style CitationDonald R. Cooper, and Donald R. Cooper; Pamela S. Schindler. Marketing Research. New York: McGraw-Hill/Irwin, 2006.
MLA CitationDonald R. Cooper, and Donald R. Cooper; Pamela S. Schindler. Marketing Research. New York: McGraw-Hill/Irwin, 2006.
Warning: These citations may not always be 100% accurate.