Tác động của truyền miệng điện tử (eWOM), nhận thức thương hiệu và chất lượng cảm nhận đến ý định mua điện thoại di động của khách hàng tại Thành phố Hồ Chí Minh : Luận văn thạc sĩ - Chuyên ngành: Quản trị kinh doanh

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Bibliographic Details
Main Author:	Trần, Anh Tú
Format:	Luận văn
Language:	Undetermined
Published:	Đại học Công nghiệp TP. Hồ Chí Minh 2022
Subjects:	Quản trị kinh doanh;Nghiên cứu người tiêu dùng;
Online Access:	https://opac.iuh.edu.vn/TraCuuTaiLieuSo2XemChiTiet.aspx?Id=118342
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Institutions:	Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

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