Cita APA

 Zikmund, W. G. (2010).  Exploring marketing research.  Cengage Learning.

Chicago Style Citation

 Zikmund, William G.  Exploring Marketing Research.  Cengage Learning, 2010.

Cita MLA

 Zikmund, William G.  Exploring Marketing Research.  Cengage Learning, 2010.

Atenció: Aquestes cites poden no estar 100% correctes.