Cita APA

 Kim, W. C. (2015).  Blue ocean strategy: How to create uncontested market space and make the competition irrelevant.  Harvard Business Review Press.

Chicago Style Citation

 Kim, W. Chan.  Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.  Harvard Business Review Press, 2015.

Cita MLA

 Kim, W. Chan.  Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.  Harvard Business Review Press, 2015.