Citação norma APA

 Kim, W. C. (2015).  Blue ocean strategy: How to create uncontested market space and make the competition irrelevant.  Harvard Business Review Press.

Citação norma Chicago

 Kim, W. Chan.  Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.  Harvard Business Review Press, 2015.

Citação norma MLA

 Kim, W. Chan.  Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.  Harvard Business Review Press, 2015.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.