APA Citation

 Jeffery, M. (2010).  Data - Driven Marketing: 15 metrics Everyone in marketing should know.  John Wiley.

Chicago Style Citation

 Jeffery, Mark.  Data - Driven Marketing: 15 Metrics Everyone in Marketing Should Know.  John Wiley, 2010.

MLA Citation

 Jeffery, Mark.  Data - Driven Marketing: 15 Metrics Everyone in Marketing Should Know.  John Wiley, 2010.

Warning: These citations may not always be 100% accurate.