Jeffery, M. (2010). Data - Driven Marketing: 15 metrics Everyone in marketing should know. John Wiley.
Citação norma ChicagoJeffery, Mark. Data - Driven Marketing: 15 Metrics Everyone in Marketing Should Know. John Wiley, 2010.
Citação norma MLAJeffery, Mark. Data - Driven Marketing: 15 Metrics Everyone in Marketing Should Know. John Wiley, 2010.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.