APA Citation

 Marber, P. (2009).  Seeing the elephant: Understanding globalization from trunk to tail.  John Wiley.

Chicago Style Citation

 Marber, Peter.  Seeing the Elephant: Understanding Globalization From Trunk to Tail.  John Wiley, 2009.

MLA Citation

 Marber, Peter.  Seeing the Elephant: Understanding Globalization From Trunk to Tail.  John Wiley, 2009.

Warning: These citations may not always be 100% accurate.