Citação norma APA

 Maxwell, S. (2008).  The price is wrong: Understanding what makes a price seem fair and the true cost of unfair pricing.  John Wiley & Sons.

Citação norma Chicago

 Maxwell, Sarah.  The Price Is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing.  John Wiley & Sons, 2008.

Citação norma MLA

 Maxwell, Sarah.  The Price Is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing.  John Wiley & Sons, 2008.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.