Fragasso, P. (2008). Marketing for rainmakers: 52 rules of engagement to attract and retain customers for life. John Wiley & Sons.
Citação norma ChicagoFragasso, Philip. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life. John Wiley & Sons, 2008.
Citação norma MLAFragasso, Philip. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life. John Wiley & Sons, 2008.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.