Savar, A. (2011). Content to commerce: Engaging consumers across paid, owned and earned channels. John Wiley & Sons.
Παραπομπή Chicago StyleSavar, Avi. Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels. John Wiley & Sons, 2011.
Παραπομπή MLASavar, Avi. Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels. John Wiley & Sons, 2011.
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