Cita APA

 Passikoff, R. (2006).  Predicting market success: New ways to measure customer loyalty and engage consumers with your brand.  John Wiley & Sons.

Chicago Style Citation

 Passikoff, Robert.  Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand.  John Wiley & Sons, 2006.

Cita MLA

 Passikoff, Robert.  Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand.  John Wiley & Sons, 2006.