Cita APA

 Heyman, J. H. (2008).  All you need is a good idea!: How to create marketing messages that actually get results.  John Wiley & Sons, Inc.

Chicago Style Citation

 Heyman, Jay H.  All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results.  John Wiley & Sons, Inc, 2008.

Cita MLA

 Heyman, Jay H.  All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results.  John Wiley & Sons, Inc, 2008.