Παραπομπή APA

 Heyman, J. H. (2008).  All you need is a good idea!: How to create marketing messages that actually get results.  John Wiley & Sons, Inc.

Παραπομπή Chicago Style

 Heyman, Jay H.  All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results.  John Wiley & Sons, Inc, 2008.

Παραπομπή MLA

 Heyman, Jay H.  All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results.  John Wiley & Sons, Inc, 2008.

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