Heyman, J. H. (2008). All you need is a good idea!: How to create marketing messages that actually get results. John Wiley & Sons, Inc.
Trích dẫn kiểu ChicagoHeyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. John Wiley & Sons, Inc, 2008.
Trích dẫn MLAHeyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. John Wiley & Sons, Inc, 2008.
Cảnh báo: Các trích dẫn này có thể không phải lúc nào cũng chính xác 100%.