Belch, G. E. (2018). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.
Čikaški stil citiranjaBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2018.
MLA način citiranjaBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2018.
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