Style de citation APA

 Belch, G. E. (2018).  Advertising and promotion: An integrated marketing communications perspective.  McGraw-Hill.

Style de citation Chicago

 Belch, George E.  Advertising and Promotion: An Integrated Marketing Communications Perspective.  McGraw-Hill, 2018.

Style de citation MLA

 Belch, George E.  Advertising and Promotion: An Integrated Marketing Communications Perspective.  McGraw-Hill, 2018.

Attention : ces citations peuvent ne pas être correctes à 100%.