Cita APA

 Stiff, D. (2006).  Sell the brand first: How to sell your brand and create lasting customer loyalty.  McGraw-Hill.

Chicago Style Citation

 Stiff, Dan.  Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty.  McGraw-Hill, 2006.

Cita MLA

 Stiff, Dan.  Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty.  McGraw-Hill, 2006.