APA Citation

 Kerin, R. A. (2009).  Marketing.  McGraw-Hill Irwin.

Chicago Style Citation

 Kerin, Roger A.  Marketing.  McGraw-Hill Irwin, 2009.

MLA Citation

 Kerin, Roger A.  Marketing.  McGraw-Hill Irwin, 2009.

Warning: These citations may not always be 100% accurate.