Grewal, D. (2010). Marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. McGraw-Hill Irwin.
Chicago Style CitationGrewal, Dhruv. Marketing: Marketing Is the Activity, Set of Institutions, and Processes for Creating, Communicating, Delivering, and Exchanging Offerings That Have Value for Customers, Clients, Partners, and Society At Large. McGraw-Hill Irwin, 2010.
Cita MLAGrewal, Dhruv. Marketing: Marketing Is the Activity, Set of Institutions, and Processes for Creating, Communicating, Delivering, and Exchanging Offerings That Have Value for Customers, Clients, Partners, and Society At Large. McGraw-Hill Irwin, 2010.