Mullins, J. W. (2010). Marketing management: A strategic decision - Making approach. McGraw-Hill Irwin.
Chicago Style CitationMullins, John W. Marketing Management: A Strategic Decision - Making Approach. McGraw-Hill Irwin, 2010.
MLA CitationMullins, John W. Marketing Management: A Strategic Decision - Making Approach. McGraw-Hill Irwin, 2010.
Warning: These citations may not always be 100% accurate.