Cita APA

 Walker, O. C. (2010).  Marketing Strategy: A decision - Focused approach.  McGraw-Hill Irwin.

Chicago Style Citation

 Walker, Orville C.  Marketing Strategy: A Decision - Focused Approach.  McGraw-Hill Irwin, 2010.

Cita MLA

 Walker, Orville C.  Marketing Strategy: A Decision - Focused Approach.  McGraw-Hill Irwin, 2010.

Atenció: Aquestes cites poden no estar 100% correctes.