Style de citation APA

 Walker, O. C. (2010).  Marketing Strategy: A decision - Focused approach.  McGraw-Hill Irwin.

Style de citation Chicago

 Walker, Orville C.  Marketing Strategy: A Decision - Focused Approach.  McGraw-Hill Irwin, 2010.

Style de citation MLA

 Walker, Orville C.  Marketing Strategy: A Decision - Focused Approach.  McGraw-Hill Irwin, 2010.

Attention : ces citations peuvent ne pas être correctes à 100%.