APA Citation

 Perreault, W. D. (2008).  Basic marketing: A marketing strategy planning approach.  McGraw-Hill Irwin.

Chicago Style Citation

 Perreault, William D.  Basic Marketing: A Marketing Strategy Planning Approach.  McGraw-Hill Irwin, 2008.

MLA Citation

 Perreault, William D.  Basic Marketing: A Marketing Strategy Planning Approach.  McGraw-Hill Irwin, 2008.

Warning: These citations may not always be 100% accurate.