Cita APA

 Perreault, W. D. (2008).  Basic marketing: A marketing strategy planning approach.  McGraw-Hill Irwin.

Chicago Style Citation

 Perreault, William D.  Basic Marketing: A Marketing Strategy Planning Approach.  McGraw-Hill Irwin, 2008.

Cita MLA

 Perreault, William D.  Basic Marketing: A Marketing Strategy Planning Approach.  McGraw-Hill Irwin, 2008.

Atenció: Aquestes cites poden no estar 100% correctes.