Citace podle APA

 Keller, K. L. (2013).  Strategic brand management: Building, measuring, and managing brand equity.  Pearson.

Styl Chicago

 Keller, Kevin Lane.  Strategic Brand Management: Building, Measuring, and Managing Brand Equity.  Pearson, 2013.

Citace podle MLA

 Keller, Kevin Lane.  Strategic Brand Management: Building, Measuring, and Managing Brand Equity.  Pearson, 2013.

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