APA Zitierstil

 Keller, K. L. (2013).  Strategic brand management: Building, measuring, and managing brand equity.  Pearson.

Chicago Zitierstil

 Keller, Kevin Lane.  Strategic Brand Management: Building, Measuring, and Managing Brand Equity.  Pearson, 2013.

MLA Zitierstil

 Keller, Kevin Lane.  Strategic Brand Management: Building, Measuring, and Managing Brand Equity.  Pearson, 2013.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.