APA引文

 Keller, K. L. (2013).  Strategic brand management: Building, measuring, and managing brand equity.  Pearson.

Trích dẫn kiểu Chicago

 Keller, Kevin Lane.  Strategic Brand Management: Building, Measuring, and Managing Brand Equity.  Pearson, 2013.

MLA引文

 Keller, Kevin Lane.  Strategic Brand Management: Building, Measuring, and Managing Brand Equity.  Pearson, 2013.

警告：这些引文格式不一定是100％准确.