Cita APA

 Keller, K. L. (2013).  Strategic brand management: Building, measuring, and managing brand equity.  Pearson.

Citación estilo Chicago

 Keller, Kevin Lane.  Strategic Brand Management: Building, Measuring, and Managing Brand Equity.  Pearson, 2013.

Cita MLA

 Keller, Kevin Lane.  Strategic Brand Management: Building, Measuring, and Managing Brand Equity.  Pearson, 2013.

Precaución: Estas citas no son 100% exactas.